Corporate identity starts with a strong symbol that represents
a company. Once established, this image is used to portray a unified vision
throughout both built and virtual environments. Rooted in the past but showing
aspirations for the future, a well-conceived identity communicates the breadth,
depth and personality of an organization.
Taylor & Walker P.C. is a mid-sized law firm that was looking for a
new image to show a more accurate vision of how they approach their multi-facetted
and growing practice. GFI designed a logo that uses a grid of pixels as
a metaphor to communicate a technological, forward-looking philosophy. The
'pixels' portray a firm that digs deeper and covers a wide range of practices.
A classic typeface combined with modern imagery is a symbol of a firm with
a strong past moving toward the future. |
